Challenges and goals
Across the Nordics, Telia Company’s marketing teams work using an in-house methodology. Therefore simplifying processes and reducing complicated manual workflows for advertising production was a key requirement. As well, integrations with key programmatic platforms for simplified ad publishing.
On top of this, all of Telia’s marketing teams required fast and reliable ad production at the volumes needed for large, consistent and personalised display campaigns. Additionally, having the ability to update ads and schedule campaigns in real-time – before the competition – was a must.