The State of In-housing
Our annual State of In-housing report, surveys over 400 senior marketers and identifies how in-house marketing is evolving. It is the most authoritative reading of the in-housing movement within Europe.
Bannerflow and Digiday have again partnered to investigate how in-house marketing teams are evolving in 2022.
Discover the how marketing teams are adapting to remote working, the benefits of digital transformation, and the evolution of agency working.
Download our previous reports covering in-house marketing
The State of In-housing 2019
Brands are seeking transparency in advertising spend and control over creative, many are beginning to take marketing capabilities in-house.
The State of In-housing 2020
Discover the impact of in-housing on creativity, transparency, data, agencies, and other key marketing functions.
The State of In-housing 2021
Focusing on the pandemic, this report explores the impact of in-housing on creativity, technology, ROI, and business practices in 2021.
Read our latest blog posts about in-house marketing
Learn everything you need to know, discover the facts and best practices of in-housing now.Learn everything you need to know about in-house marketing!
Discover the history behind the movement, how you can build your dream team, and the tech you need. Plus, the value it is providing brands across a range of sectors.