Creative Management Platform vs Banner maker
Display advertising without automation tools is extremely slow and expensive. Save time and money using a banner maker – or better yet, a Creative Management Platform (CMP).
A CMP covers the entire campaign workflow – create, personalise, distribute, and optimise, using a single platform. Save time and money with powerful scaling and targeting.
An ad maker will save production time compared to manual creation – but in contrast to a CMP, like Bannerflow, it has limited features.
Creative Management Platform Vs Banner maker
|Highly customisable creation|
|Powerful smart scaling|
|Dynamic content such as live data feed|
|Multiple digital channels and formats|
|Built-in ad serving|
|Integrated publishing across multiple channels|
|Updating live ads|
|Integrated real-time analytics|
|Personalisation such as DCO|
Bannerflow named category leaderFind out more in the latest G2 Crowd report
Key benefits of using a Creative Management Platform
Discover some of the most valuable features a CMP can provide you with, to help you increase your digital advertising results.
Scale ads in no time
Banner makers offer simple scaling. CMPs enable powerful, AI assisted ad reproduction. Go from a single master creative to all the different ads you need in just a few hours.
- Scale to unique sizes
- Automatically graphically optimised
- Automatically conform to chosen ad networks
Localise and globalise
Translation management with a spreadsheet is time-consuming and can add days to the production workflow. Although, a CMP changes that. Produce multi-market campaigns easily, since you can:
- Translate, edit, and approve in-platform
- Collaborate cloud-based across the world
- Recreate ads in just a few clicks
Personalise ad creation
Boring, repetitive banners do not cut it with customers. That’s why using creative and personalised advertising is so important. Here are just a few things the ad creator of a CMP, such as Bannerflow, offers:
- Advanced rich media animations
- Easy to apply video
- Code-free interactivity
- Live dynamic content and data feeds
- A range of different targeting options
- Next level personalisation
- Omnichannel, multi-format campaigns
- Brand consistency…
… and more.
Unlike banner makers, CMPs are directly integrated into the publishing process. Distribute your ads directly to your chosen publisher, ad network or affiliate site, seamlessly. Additionally:
- Ads are automatically optimised for specific publishing requirements
- Update published ads instantly
- Export to several formats
- A/B test easily to improve performance